Sprint Sweetens Loyalty Program

Share this content:
Responding to requests for better prizes by members of its Sprint Rewards program, Sprint Corp., Kansas City, MO, has expanded its reward offerings.


"We need to build a better, one-to-one program that gives customers better reward options, so we listened to their feedback and incorporated all those elements into the program," said Joe Mandacina, director of consumer marketing at Sprint.


Sprint Rewards members who spend an average of $50 or more on their monthly long-distance telephone bill will receive 20 Reward points for each dollar spent on domestic and international Sprint 800, Sprint Fon card and collect calls.


The marketer has initiated a substantial direct marketing effort that includes direct mail, invoice bill inserts and its sprint.com Web site, where members can check their rewards status. Draft Worldwide, Chicago, handles the direct marketing account.


"We're really trying to add value to the relationship these customers have with us and become more than a long-distance provider," Mandacina said.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above