Sportsline, USA Networks Form Partnership
SportsLine, Fort Lauderdale, FL, is expected to re-launch its online store by spring.
The agreement calls for New York-based USA to build and serve SportsLine's entire retail infrastructure.
USA also plans to promote the store on some of its media properties, including its television channels -- USA Network and the Scifi Channel -- and its Internet outlets, such as Ticketmaster.com, Citysearch.com and Scifi.com.
To help drive traffic to the store, the companies plan to use targeted database marketing.
In a separate deal, SportsLine announced that it acquired the domain names, trademarks and "certain other assets" of MVP.com, PlanetOutdoors.com, igogolf.com, tennisdirect.com and golfclubtrader.com, according to a statement.
"We feel strongly that the MVP.com brands and the customer relationships it developed will enhance our strategic alliance with ECS," said Michael Levy, founder and chief executive officer of SportsLine.