Speakers at Direct Media Co-Op Optimistic About Economy, Internet

Share this content:
WHITE PLAINS, NY -- The economy and the Internet are doing just fine, according to keynote speakers at the Direct Media 2001 Client Summit and Co-op at the Renaissance Westchester Hotel held here this week.

John Sculley, co-founder of Sculley Bros., a private investment firm, said that despite the dot-com meltdown, the Internet is still revolutionizing how business is done.

In his luncheon keynote, Sculley, former chairman/CEO of Apple Computer and former president/CEO of PepsiCo, advised marketers that the best uses of the Internet were still being figured out. Still, he said, marketers have to realize that consumers have taken the control away from businesses. Consumers expect top-notch services and products with competitive prices and fast delivery.

Sculley cited Dell Computer's creation of custom-made PCs deliverable in 48 hours as an example of forward thinking and good customer service.

In addition to the keynote speakers, Direct Marketing Association president/CEO H. Robert Wientzen also addressed attendees.

Wientzen voiced the DMA's support of an upcoming postal reform bill. The legislation, expected to be introduced in August by Rep. John McHugh, R-NY, would place a cap on U.S. Postal Service revenue growth, among other provisions, Wientzen said. He added that unless the direct marketing industry gets behind postal reform, the USPS crisis would only get worse. He urged direct marketers to support the new bill.

Earlier in the day, Forbes magazine chairman Caspar W. Weinberger said in his opening address that even though the U.S. economy is slow, conditions are still quite good.

Weinberger, former defense secretary under President Reagan and chairman of the Federal Trade Commission under President Nixon, said that the fundamentals of the economy are still strong and that the stock market is a bad indicator of economic conditions. As an illustration, he pointed to Amazon.com, which has never made a profit but has a stock price exceeding that of companies with profits and clear assets.

Weinberger added that while things are not as good as they were a year and a half ago, optimism regarding the economy is important. He urged businesspeople not to ignore politics and said the current administration is friendly to business.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above