Offers Pay-Per-Subscriber Service

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E-mail list hosting firm yesterday began offering permission-based pay-per-subscriber services.

The company said that its basic pay-per-subscriber offers e-mail addresses, first and last names. It also offers additional demographic data. Using pop-up boxes and co-registration, said it could generate millions of impressions that can translate into 25,000 unique opt-in subscribers per day.

"With more than 4,000 affiliated Web sites to rely on, SparkLIST, Milwaukee, now offers e-mail publishers the ability to rapidly grow their list membership almost overnight," said Rob Charles, vice president of sales for

The company said that through the pay-per-subscriber program, e-mail publishers could expect a minimum of 50,000 new subscribers per month. Pricing for the service depends on what demographic information is collected.

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