Source Interlink releases two new lists through Specialists

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Source Interlink Media has released two new lists, Source Interlink Media Product Buyers Masterfile and Source Interlink Media Seniors Masterfile, through manager Specialists Marketing Services.

The Product Buyers file contains direct mail-responsive consumers who have purchased products relating to vacationing and hobbies, health and fitness, home and self-improvement. They also have bought men's and women's apparel, tools, books and videos, as well as beauty, anti-aging and tech products. It has a universe of 1,973,253 and is available beginning at $110/M.

The Seniors file contains consumers more than 50 years of age. It is 74% male. Fifty-seven percent of prospects are married. Average household income is $65,000. The file has a universe of 1,680,736 and is available beginning at $110/M.


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