Source Interlink releases two new lists through Specialists
The Product Buyers file contains direct mail-responsive consumers who have purchased products relating to vacationing and hobbies, health and fitness, home and self-improvement. They also have bought men's and women's apparel, tools, books and videos, as well as beauty, anti-aging and tech products. It has a universe of 1,973,253 and is available beginning at $110/M.
The Seniors file contains consumers more than 50 years of age. It is 74% male. Fifty-seven percent of prospects are married. Average household income is $65,000. The file has a universe of 1,680,736 and is available beginning at $110/M.