Sonera Taps Paragren

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Sonera, Helsinki, Finland, chose Paragren Technologies' One-By-One marketing automation software last month as a key component of its new marketing automation initiative.

Paragren, Reston, VA, is a provider of customer relationship management software, and its One-By-One system automates the marketing process, from customer and market analysis, to campaign design and deployment, to response tracking and analysis.

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