Software Suite Enhances Sales, Marketing and Customer Service
The software automates sales methods that company representatives can follow as they pitch prospects. A firm can review reports that will allow it to determine which sales steps are effective or ineffective.
The reports also allow companies to calculate, by percentage, where leads were generated that led to sales. The numbers can be organized according to department or sales team. Sales representatives are able to track, by percentage, the dollar value of existing prospects.
The software can be plugged into a company's marketing database, allowing sales representatives to target prospects according to their areas of interest.
"Your reps can also keep track of prospects' family names or their attorneys and use that information for small talk," said Margaret Gerstenkorn, communications director at Oncontact, Cedarburg, WI. "If you want to target your past notebook-buying customers in New York, for instance, you can do that, too."
Companies using Microsoft Outlook can use the software to launch e-mail campaigns. Gerstenkorn said some clients using the software for both sales and marketing often enter prospect data accrued from e-mail campaigns and employ it within their sales forces. She said the same can be done with data from direct mail and telemarketing efforts.
As a customer service tool, the software can be used to keep repair staff updated regarding customers' repair histories. Repair staff members can search a client database for model and serial numbers to learn about past machinery problems as they make their way to a job.
Oncontact is targeting the services package at companies that will have no more than 250 users, although it does have one client with 1,000 employees using the system. The software is priced at $1,500 per user.