*Snyder Acquires Media Syndication Global

Share this content:
Snyder Communications, Bethesda, MD, made its second acquisition in as many weeks yesterday when it purchased alternative media provider Media Syndication Global, New York, in an all-stock transaction. Terms of the deal were not disclosed.


Media Syndication Global specializes in billing inserts and cooperative mailings to clients in the banking and financial services industries and will augment the alternate media services of Snyder subsidiary Echo Media, Atlanta.


"As we learned more about Echo Media and how attractive a space [alternative media] was we started looking for a group dominant in the billing insert space," said Snyder CFO Clay Perfall.


The two alternative media firms will operate separately and will not be a part of Snyder's newly formed Brann Worldwide group of direct marketing service providers. Media Syndication, however, will benefit from its asssociation with Brann.


"It's an exciting deal for us because we'll be able to feed a whole new client base into some of our media and add to their distribution channels,'' said Media Syndication co-president Jeff Giordano. "It also provides us international leverage to bring our programs abroad through Brann Worldwide.''


Snyder gives Media Syndication access to almost 100 partnerships with financial clients. The acquisitive company bought pharmaceutical marketer PromoTech Research the last week of March.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above