SmartFocus launches NA beta program for 64 bit data server

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NEW YORK - SmartFocus has launched the North American Beta Program for its 64 bit Analysis Data Server at DM Days here.

The ADS is smartFOCUS's high-speed, high-volume data server optimized for marketing data analytics. Designed to deliver performance and data capacity, it is able to run complex and ad hoc queries across hundreds to billions of rows of data in seconds. The ADS powers the smartFOCUS marketing analysis software solutions and is a core component of the smartFOCUS Intelligent Marketing Application Suite.

With the new 64 bit ADS, smartFOCUS has removed the traditional server memory and processor limitations found in the 32 bit world, to offer high levels of scalability and performance in marketing data analytics.

Through its underlying multithreaded, multiprocessor architecture, the ADS enables marketers to take advantage of the unlimited resources offered by 64 bit computing by using a single data analysis solution to analyze the massive volumes of data being generated by multichannel marketing, especially through online and digital channels.

The creation and use of insight held in an ADS, or across multiple ADSs, can now be shared by a much larger community of concurrent users and the extended customer-centric organization. This supports more informed, more timely decision making; greater marketing efficiency and productivity; and so further improves marketing performance while reducing the cost of applying analysis across multiple channels.

Marketing service providers in North America can now participate in the smartFOCUS 64 bit ADS Beta Program to assess the potential cost savings of the new ADS.

Savings arise, for example, from running multiple large volume analysis databases on a single or consolidated server platform, rather than on one server per database per client, without compromising service performance or the user experience.

Additional ADS enhancements scheduled as part of the Beta Program take advantage of improved data load speeds and faster incremental data updates to further reduce database refresh times and better fit within the overall operational window MSPs are challenged to meet, as marketing moves toward real time.

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