*SmartDM Offers New E-Mail Marketing Systems

Share this content:
NEW ORLEANS -- Direct marketing agency SmartDM yesterday introduced two systems here at the DMA's fall show that aim to give marketers targeted access to its e-mail network.


The systems, SmartCluster and SmartTarget, offer SmartDM clients key marketing data, such as behavioral patterns and demographic information collected from the company's SmartReminders e-mail network. SmartReminders, the e-mail marketing tool of SmartDM, stores 4 million e-mails and plans to expand to about 8 million to 10 million in the next six months.


SmartCluster and SmartTarget are scheduled to be available in the first quarter of 2001. SmartCluster, a segmentation system, is a set of clusters based on interest and behavioral data provided by profiles filled out by SmartReminders members. The information consists of names, addresses and e-mail, among other points of data.


The system classifies members into segments depending on the profiles they fill out. SmartDM does not plan to release "underlying information" on its members but does plan to offer marketers "an aggregate profile" on each segment, which companies can then use to target the segments that match the profile of their customers.


"The advantage of it will be that we're going to have the behavior, the interest, the response and the demographics to try and really create some groups of people that are targetable," said Bill Franks, chief strategy officer at SmartDM, Nashville, TN.


Meanwhile, SmartTarget, an advertising optimization engine, would offer companies some of same marketing data to help them identify the best advertisements to display to customers.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above