SmartBargains Picks Yesmail For E-mail

Share this content:
Yesmail Inc., an online relationship marketing company, said yesterday that it added SmartBargains.com as a new client that will use Yesmail's ASP customer retention solution.


SmartBargains is a virtual shopping adventure where consumers can shop for deals online on branded, first-quality merchandise at prices up to 80 percent off retail. Yesmail, Chicago, will support SmartBargains' e-mail marketing.


"Yesmail's solution allows us to leverage our customer knowledge to deliver customized communication that is relevant to the shopping interests of each customer," said Carl Rosendorf, president/CEO for SmartBargains.


SmartBargains plans to use the unique features of Yesmail's YesConnect 5.0 technology including advanced targeting, dynamic personalization and triggered messaging and sophisticated reporting capabilities. These will let SmartBargains deliver personalized e-mail using purchase history as well as target and segment audiences for e-mail programs.


Dave Menzel, chief executive officer for Yesmail, said SmartBargains has already launched the first campaign for SmartBargains and the company has "experienced response rates that are much higher than the industry average."


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above