Smaller Kinko's Stores Focus on Customer Service
FedEx Kinko's, an operating company of FedEx Corp., introduced a store format this month designed for customer service and convenience.
The company expects to open 200 of the new centers nationwide by June 2007. FedEx Kinko's Office and Print Services, Dallas, has locations in 11 countries.
The centers are about one-third the size of a traditional store. They feature twice the number of office products, such as business papers and writing instruments, as well as new technology offerings such as DVD media, thumb drives and mobile phone accessories.
Enhanced pack-and-ship stations will feature more shipping supplies and materials, helping customers pack their items on-site and ship via FedEx Express or FedEx Ground. The centers also will add notary services, letting customers print, notarize and ship documents worldwide.
The new centers will employ four team members specializing in all FedEx Kinko's services. Each team member will work with customers from start to finish on projects, delivering a positive customer experience. And the centers will offer the same services as a traditional FedEx Kinko's, including full-service and self-service copy and computer rental.
With an average footprint of 1,800 square feet, the smaller layout lets FedEx Kinko's open in more locations than the traditional 6,000 square-foot centers.
FedEx Kinko's chose the store model after a year of researching and testing several concepts. The design was well received by customers and cost effective for the company. Construction costs are about half that of a traditional center, and the digitally connected FedEx Kinko's network reduces the need for duplicate machines in each location. Some larger jobs, including signs and graphics, will be processed via the FedEx Kinko's digital hub-and-spoke network.
The 200 new U.S. locations will increase the number of FedEx Kinko's centers to 1,700 worldwide.