Sir Speedy Offers Variable Printing

Share this content:
Printing, copying and document management company Sir Speedy Inc. said yesterday that it now offers document management services with variable printing to create personalized print pieces.


Sir Speedy print centers now offer small- to mid-sized businesses the ability to produce customized pieces in black and white or full-color. Sir Speedy uses technology that works with any type of customer relationship management information that businesses have.


"Our variable printing capabilities create powerful tools to help small business and corporate customers cut through direct mail clutter," said Dan Beck, president of Mission Viejo, CA-based Sir Speedy.


According to research by printing industry analyst firm CAP Ventures, when variable printing was used to tailor messages to individual audiences, organizations saw response rates rise 36 percent, average orders rise 24 percent and customer retention increase 47 percent.


"Because the message is individualized, materials are opened faster, read more often and response rates increase dramatically," said Ron Zayas, vice president of marketing for Sir Speedy.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above