Sightward Upgrades Hosted Predictive Analytics

Share this content:
Sightward, a predictive analytics software and services provider in Bellevue, WA, is expected to announce today that it is upgrading its Hosted Service offering with new customer-centric reporting and forecasting capabilities.


Version 2.0 of Sightward's Hosted Service automates the modeling process and delivers reports based on the highest-performing models predicting customer behavior. Sightward said that the service lets direct marketers increase campaign responses, reduce churn, promote customer retention and boost customer acquisition.


Hosted Service customers have the option of using Sightward's analytics themselves or working with Sightward's expert statisticians to create predictive models. Sightward also provides a Web-based forecasting and reporting environment where direct marketers can compare what-if analysis of different campaign variables, choose campaign strategies and perform post-campaign analysis from their desktop computers.


Pricing begins at $4,000 per month. Multiple campaign discounts are available.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above