*Siebel Systems Acquires Paragren Technologies

Share this content:
Siebel Systems Inc., San Mateo, CA, a sales and marketing automation vendor, announced yesterday that it has acquired Paragren Technologies Inc., Reston, VA, a marketing automation software vendor.

Paragren was previously a wholly owned subsidiary of APAC Customer Services Inc., a full-service, customer relationship management vendor. Its flagship product line, the One-By-One suite, provides campaign management capabilities including tools for segmenting customers, optimizing promotions across target segments, and scheduling and list management capabilities. One-By-One also includes database marketing tools that allow organizations to extend their targeting capabilities by directly accessing customer data from any information system including data warehouses and legacy applications.

Siebel, on the other hand, offers Siebel Marketing and Siebel eMarketing guide, software systems that assist marketing professionals in developing, implementing, managing and refining their strategies across products, geographers, demographics and distribution channels.

According to both companies, the integration of Paragren's database marketing software with Siebel's system will enable organizations to access in-depth customer data throughout the enterprise, target and segment customers, and deliver messages across all customer touch points -- including e-mail, fax, the Web and the telephone -- using one, single marketing automation application.

"By integrating the leading database marketing tools with the leading eBusiness application software, we can provide customers with a comprehensive marketing automation solution that allows them to create personalized, customized and highly targeted campaigns to reach customers around the world," said David Schmaier, senior vice president, products at Siebel Systems.

The divestiture also allows APAC to continue to use the Paragren technology for one-to-one marketing execution, as supported by the Siebel eBusiness Application suite. With the recent announcement of CustomerAssistance.com Inc., a wholly owned subsidiary of APAC, as well as a new strategic partnership with Whittman-Hart, APAC is focused on outsourcing a full suite of electronic customer relationship management products and services including infrastructure, front-office, and back-office solutions for fast-growth, middle market companies.

"By integrating our campaign management products with Siebel Marketing and Siebel eMarketing, we are creating the first fully integrated marketing automation application," said Dan Lackner, chief operating officer and general manager at Paragren, who will become the vice president of Marketing Automation Products at Siebel Systems. "We can now deliver the closed-loop, out-of-the-box marketing automation solution that our customers have been asking for."

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above