Siebel Releases Retail CRM Application

Share this content:
Business applications provider Siebel Systems Inc. introduced a customer-relationship management application last week geared toward the retail industry, a first for the company.


Siebel said it worked with Marks & Spencer, CompUSA and Home Shopping Network to develop the new application, Siebel eRetail 7, which was built on Siebel's existing Siebel 7 platform.


Siebel eRetail 7 is designed to let retailers create multi-channel marketing campaigns and can provide measurable results in real time. The system also has a customer-service application and an employee portal that provides performance management, along with online help desk, online learning, and company news.


NCR and Blue Martin also provide CRM systems for retailers.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above