ShopNow to Use Informatica's PowerCenter.e
The e-commerce-enabling company plans to use the CRM system to consolidate customer demographic data generated from its shopping Web site.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Almost all marketers find analytics useful.