ShopNow to Use Informatica's PowerCenter.e
The e-commerce-enabling company plans to use the CRM system to consolidate customer demographic data generated from its shopping Web site.
Andy Monfried of Lotame on the blurring lines between martech and adtech
Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine
Sara Spivey, CMO of Bazaarvoice