ShopNow to Use Informatica's PowerCenter.e
The e-commerce-enabling company plans to use the CRM system to consolidate customer demographic data generated from its shopping Web site.
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.