Shi Retail, Underground Station award Direct Media Millard list management
Both lists' consumers purchase branded and private-label footwear and accessories. Shi caters to women in their early 20s to mid-30s, while Underground Station targets urban customers, both male and female, age 20 to 35.
Shi Retail has a universe of 45,743 retail buyers. Underground Station features 50,647 retail buyers and 12,084 direct buyers. Retail lists begin at $85/M while the direct list begins at $110/M.