Shi Retail, Underground Station award Direct Media Millard list management

Share this content:

Shi Retail and Underground Station have awarded Direct Media Millard management of their lists. The files are new to the market.

Both lists' consumers purchase branded and private-label footwear and accessories. Shi caters to women in their early 20s to mid-30s, while Underground Station targets urban customers, both male and female, age 20 to 35.

Shi Retail has a universe of 45,743 retail buyers. Underground Station features 50,647 retail buyers and 12,084 direct buyers. Retail lists begin at $85/M while the direct list begins at $110/M.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above