Sedona Partners With IBM, Jack Henry

Share this content:
Sedona, King of Prussia, PA, has joined with Jack Henry and Associates and IBM to provide small and midsize financial services institutions with a customer relationship management solution to identify, select, retain and attract profitable customers.


Sedona's flagship product is Intarsia, a CRM application designed for this demographic. Intarsia includes profitability management, Web-based reporting, lead tracking and campaign management features. It is an IBM DB2 application offered on IBM iSeries and xSeries platforms; later this year it will be available on the pSeries.


By using the data content in Jack Henry core processing systems, such as the Silverlake System, Intarsia will extract customer information and enhance it with third-party business-to-business or business-to-consumer data such as lifestyle and preference information. Intarsia then will filter, analyze and present the data visually while using techniques for householding and segmentation.


According to Sedona, the system will help users analyze customer and product profitability, develop customer and prospect profiles, and develop and track marketing campaigns.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above