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Which Is Sexier, Data or Customer Experience?

Which Is Sexier, Data or Customer Experience?

Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

RedPoint Ascends to the Cloud

RedPoint Ascends to the Cloud

The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.

Acxiom Taps Allen as President of Marketing Services

Acxiom Taps Allen as President of Marketing Services

The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

The Now and Next for Predictive Analytics

The Now and Next for Predictive Analytics

As data collection grows easier, predictive models become more viable. However, there's still work to be done.

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