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The Now and Next for Predictive Analytics

The Now and Next for Predictive Analytics

As data collection grows easier, predictive models become more viable. However, there's still work to be done.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Google's Director of Analytics Marketing Appointed President of the DAA

Google's Director of Analytics Marketing Appointed President of the DAA

The Digital Analytics Association announced several new officers and appointees to its Board of Directors.

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

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