Data/Analytics News: Keeping you up-to-date on the data beat
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
The data is there. It's time to put it to use.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
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