One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

Andy Monfried of Lotame on the blurring lines between martech and adtech

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

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