Data/Analytics News: Keeping you up-to-date on the data beat
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
The online grocer nourishes customer trust through education and engagement.
Two key metrics help the online auto insurance agency separate the good leads from the bad.
Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.
How to keep behavior-based ads valuable, safe, and secure
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