Data/Analytics News: Keeping you up-to-date on the data beat
As data collection grows easier, predictive models become more viable. However, there's still work to be done.
Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.
The Digital Analytics Association announced several new officers and appointees to its Board of Directors.
Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
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