The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.