Data/Analytics News: Keeping you up-to-date on the data beat
The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.
The Vienna-based cloud provider has new funding, a new product, and a new stake in the United States.
The deal will let the account-based marketing provider add hundreds of millions of personal profiles to its database.
Marketers have access to more data than ever, but the work continues to be getting the most out it.
Symantec will use the proceeds to grow its profile in its core security technology business.
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