Data/Analytics News: Keeping you up-to-date on the data beat
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
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