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How an Abundance of Data is Changing Segmenting

How an Abundance of Data is Changing Segmenting

Marketers have access to more data than ever, but the work continues to get the most out it.

Symantec Sells Veritas for $8 Billion

Symantec Sells Veritas for $8 Billion

Symantec will use the proceeds to grow its profile in its core security technology business.

Informatica Deal Highlights the Importance of Cloud-Based Data

Informatica Deal Highlights the Importance of Cloud-Based Data

Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.

The Unforeseen Consequence of Predictive Analytics

The Unforeseen Consequence of Predictive Analytics

As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.

Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

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