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Three Things to Think About Before Buying a DMP Platform

Three Things to Think About Before Buying a DMP Platform

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

RetailNext Attempts Real-Time Targeting in Malls

RetailNext Attempts Real-Time Targeting in Malls

Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

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