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Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

Two key metrics help the online auto insurance agency separate the good leads from the bad.

IDC Sees Big Growth for Big Data in 2015

IDC Sees Big Growth for Big Data in 2015

Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

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DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...