Data/Analytics News: Keeping you up-to-date on the data beat
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
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