Data/Analytics News: Keeping you up-to-date on the data beat
Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
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