MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.