Where ABM is Headed

Where ABM is Headed

The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Future-Proofing Big Brands Against the Data Explosion

Future-Proofing Big Brands Against the Data Explosion

Big data? When you're talking about Subaru, a Treasure Data customer, you're talking about huge data. Brands need to future-proof their ability to handle data from everywhere, and maintain direct-to-customer connections

YouTube Illegally Collects Children's Data, Consumer Groups Say

YouTube Illegally Collects Children's Data, Consumer Groups Say

Consumer groups take aim at YouTube with concerns over children's data collection

Facebook to Implement GDPR Level Data Protection Globally

Facebook to Implement GDPR Level Data Protection Globally

But it's still not clear what the new GDPR-like policy format will look like

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

Hint: Your CEO's favorite movie star may not always be the best choice

Privacy-Intruding Technologies Are Here to Stay

Privacy-Intruding Technologies Are Here to Stay

Facebook may comply with GDPR globally, but discomforting technologies are here to stay

One on One: Tasso Argyros Explains CDPs

One on One: Tasso Argyros Explains CDPs

What is a customer data platform, and why should marketers care? Tasso Argyros of ActionIQ has the answers

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

How Blockchain Impacts the Analytics Stack: Analytics Corner

How Blockchain Impacts the Analytics Stack: Analytics Corner

Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy

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Relive the 2017 Marketing Hall of Femme

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