Data/Analytics News: Keeping you up-to-date on the data beat
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.
The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.
The online health resource uses more than 400 behavioral characteristics to segment its users.
As data collection grows easier, predictive models become more viable. However, there's still work to be done.
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