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Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

Context Is the New Black [Video]

Context Is the New Black [Video]

The data is there. It's time to put it to use.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

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