Measuring The Shift In Retail

Measuring The Shift In Retail

The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

Lost My Name developed a unique brand out of unique literary experiences

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

BigQuery Through The Eyes of Looker

BigQuery Through The Eyes of Looker

Google's new data transfer and management capabilities are making an impact on a data start-up

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Contemplating the AI Revolution

Contemplating the AI Revolution

Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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