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Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

RetailNext Attempts Real-Time Targeting in Malls

RetailNext Attempts Real-Time Targeting in Malls

Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

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