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Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Managing Customer Data in 2016

Managing Customer Data in 2016

A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

Is Second-Party Data Worth a Second Look?

Is Second-Party Data Worth a Second Look?

There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.

Yahoo to Share 13.5 Terabytes of User Data With Universities

Yahoo to Share 13.5 Terabytes of User Data With Universities

The dataset drills deep into the details of 110 billion interactions by 20 million users.

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