The Rise of Product Analytics

The Rise of Product Analytics

Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

How to Make Sense of KPIs and Find Your Story in Data

How to Make Sense of KPIs and Find Your Story in Data

A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense

Live from DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

At New York Advertising Week, brands reaffirmed building on first-party data for success

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

Business intelligence is helping to inform price optimization in retail and eCommerce

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