Add a Dose of AI for Better Health Marketing

Add a Dose of AI for Better Health Marketing

Bringing programmatic precision to healthcare marketing, while remaining privacy compliant

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Cartoon: Predictive Analytics Meets Crystal Ball

Cartoon: Predictive Analytics Meets Crystal Ball

This is one vertical which should be all over predictive modeling

Inside the System: Humans in the AI Loop

Inside the System: Humans in the AI Loop

Despite huge advances in AI, you still need a human in the loop

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

There Is a Santa Claus! (We Have the Technology)

There Is a Santa Claus! (We Have the Technology)

Grown-ups say there is no such thing as Santa Claus. But there is enough IT out there to make the concept work

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

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