Data/Analytics News: Keeping you up-to-date on the data beat
Almost all marketers find analytics useful.
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.
Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.
How "personal" should you get with customers? It depends.
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