Data/Analytics News: Keeping you up-to-date on the data beat
Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Almost all marketers find analytics useful.
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.
Follow us on Twitter @dmnews
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...