Data/Analytics News: Keeping you up-to-date on the data beat
Just one third of marketers feel they collect the right amount of data.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.
Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.
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