Data/Analytics News: Keeping you up-to-date on the data beat
Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.
A difference in opinion regarding Big Data's importance can hinder success.
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.
Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.
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