Using Data to Inform Design

Using Data to Inform Design

Oli Gardner dishes on reframing marketers' conception of data driven web page design.

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

5 AI Myths Busted

5 AI Myths Busted

Common misconceptions about the technology and the truths behind these notions

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Testing Is Part of L'Occitane's Regimen

Testing Is Part of L'Occitane's Regimen

The skincare and beauty brand runs A/B tests and tracks customer behavior to optimize the online experience and conversion

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

Which data management platforms are raising the bar and which ones have more work to do

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Relive the 2017 Marketing Hall of Femme

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