Data/Analytics News: Keeping you up-to-date on the data beat
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
Just one third of marketers feel they collect the right amount of data.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.
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