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Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Mobile Email Conversion Rates Grow

Mobile Email Conversion Rates Grow

Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.

Data Quality Is Lacking

Data Quality Is Lacking

Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

More than three quarters of brand marketers consider programmatic important, but few implement the practice.

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