Data/Analytics News: Keeping you up-to-date on the data beat

Data/Analytics Scoop

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

Individual Users Can Now Buy SAP Online

Individual Users Can Now Buy SAP Online

The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.

Data/Analytics Stats

 

Data/Analytics Chatter


Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

DataMentors

DataMentors

DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...