Sears Taps E.piphany for Web Site Information

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E.piphany Inc., San Mateo, CA, said yesterday that it will provide information to Sears, Roebuck and Co. for Sear's Web site. E.piphany will keep track of traffic, marketing and operational and technical metrics for Sears, Hoffman Estates, IL.

E.piphany lets companies profile and analyze individual customer characteristics and preferences and use that information for marketing campaigns.

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