Sears Taps E.piphany for Web Site Information
E.piphany lets companies profile and analyze individual customer characteristics and preferences and use that information for marketing campaigns.
Sara Spivey, CMO of Bazaarvoice
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Three new, key data points are coming into focus