Sears Taps E.piphany for Web Site Information
E.piphany lets companies profile and analyze individual customer characteristics and preferences and use that information for marketing campaigns.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
A new report reveals the challenges with customer data and the steps marketers are taking to fix them.
There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.