SAS Program Manages Telecommunications Churn

Share this content:
SAS Institute Inc., Cary, NC, is expected to launch a customer relationship management tool for the telecommunications industry at the National Center for Database Marketing's 24th National Conference and Exhibition in Orlando this week.


The Churn Management Solution, which currently is used by customers in Germany but now will be available globally, is designed to help telecommunications companies reduce customer defection. It allows them to predict in advance which customers are likely to leave so they can take action to retain them.


CMS manages the entire churn process, including gathering and storing customer data, churn modeling to predict customers most likely to churn and distributing information via corporate intranets and portals.


CMS includes SAS' data warehousing software and consulting services, which gather data relating to churn from an organization's networking and billing systems and organize it for analysis. It also includes Enterprise Miner software for data mining, which finds a company's profitable customers and the products and services they want to buy. Enterprise Miner also includes a template adapted specifically for the telecommunications industry.


"Churn is estimated to cost telecommunications companies around $4 billion each year, and with annual churn rates of around 25 to 30 percent , it typically takes three years for a telecommunications company to pay back the cost of replacing each lost customer with a new one," said Phil Winters, vice president of marketing at SAS.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above