SAS Introduces Pharma CRM System for DTC Advantage

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CRM technology firm SAS yesterday released analysis software designed to help pharmaceutical marketers understand the effectiveness of their direct-to-consumer advertising.

The new version of the IntelliVisor technology, dubbed IntelliVisor for Pharma, delivers daily reports on analyses of business data and can help marketers field-test campaigns, SAS said. The software is already in use by a few early adopters, the identity of whom SAS would not disclose.

According to SAS, IntelliVisor for Pharma, an ASP system, is capable of compiling data gather from across different marketing channels, including the Web, to assist in marketing decisions.


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