SAS Introduces New Versions of SAS Solutions
The new version of SAS' Enterprise Marketing Automation software, for example, combines data warehousing, data mining and campaign management. Other features include enhanced dynamic scoring, affinity groups and search facilities to automate repetitive activities.
According to Cary, NC-based SAS, the changes to the Enterprise Marketing Automation software are valuable in multichannel campaign environments where marketers are expected to perform more campaigns with no increase in resources.
The new version of WebHound, SAS's information management system, includes enhanced trending, forecasting and data mining to optimize interactions with online users and predict customer value.