SAS Announces New Offerings

Share this content:
SAS has launched SAS Marketing Optimization, a new campaign management tool, the Cary, NC, company said yesterday.

The solution lets marketers evaluate multiple campaigns simultaneously, the company said. SAS Marketing Optimization can be used for outbound marketing across all channels so that each customer is targeted with the appropriate message.

The company also announced the general availability of SAS Interaction Management 1.1, a real-time marketing solution that tracks individual customer behavior, and SAS Marketing Automation 3.1, which lets marketers use their analytic software to design campaigns through a Web browser.

The announcements came at the 21st annual SAS European Users Group International conference in Vienna, Austria.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above