Salvation Army looks to Blackbaud for CRM

Share this content:

The Salvation Army Southern Territory (TSAS) has tapped Blackbaud Enterprise CRM to support its fundraising and outreach efforts.

Previously, TSAS had been using a manually intensive data system, which was inefficient and difficult for employees. Blackbaud will help TSAS simplify its processes for direct marketing, planned giving, constituent events and volunteer coordination. The Territory's goal is to consolidate all constituent data and gain a 360-degree view of the people in its database, improve its reporting and create more transparency and coordination among workers.

“It was not only the technology that led us to Blackbaud, but their people and their expertise with federated organizations,” said Max Feener, commissioner of TSAS, in a statement. “Blackbaud has the experience to support integrated fundraising for large organizations and the knowledge to help us spread best practices throughout the Territory.”

Although the Salvation Army, at a national level, raised $2 billion in 2007, current economic trends have taken their toll on the philanthropy's 2008 efforts, and requests for aid have grown.

“When disasters occur and economic times are tough, people depend on The Salvation Army to provide essential services and support,” Marc Chardon, CEO of Blackbaud said in a statement. “With Blackbaud Enterprise CRM, the Territory will achieve the highest levels of operational efficiency and fiscal transparency and will be able to attain an executive level view of supporters throughout the Territory — which is essential for effective disaster relief management.”

TSAS serves 15 southeastern states and the District of Columbia. Nationally, the Salvation Army assisted close to 29 million Americans in 2007.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above