Sallie Mae Picks Harte-Hanks

Share this content:
SLM Corp., commonly known as Sallie Mae, has selected Harte-Hanks' Allink Financial database marketing solution to optimize its marketing programs, Harte-Hanks announced yesterday.


Allink Financial, part of the Allink Solution Suite, will provide the ability to integrate data from various formats and locations to create a full "360-degree" customer data view and give Sallie Mae the tools to build, coordinate and evaluate personalized customer interactions.


Sallie Mae is the nation's leading provider of education funding. It manages nearly $89 billion in student loans for more than 7 million borrowers.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here