Saks Launches Division Focused on CRM

Share this content:
Saks Fifth Avenue Enterprises announced the creation last week of its Customer Relationship Management division.


Rob Rosenblatt was named senior vice president to run the division. Teradata, a division of NCR Corp. based in Dayton, OH, will be the provider of CRM support systems.


The CRM division will create "new ways of addressing the luxury customer," the company said in a statement.


Rosenblatt has created credit card products, with an emphasis on loyalty/rewards, at American Express TRS Company and Virgin USA. He also oversaw efforts at US Loyalty Corp. to create a multi-retailer rewards system focusing on CRM.


Saks Fifth Avenue Enterprises, a member of the Saks Incorporated group of stores, includes 60 stores in the U.S., 51 Off 5th outlet stores and saks.com.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above