Rugby Union Turns to CRM

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England's Rugby Football Union selected CRM solutions provider Firstwave Technologies Inc., Atlanta, to improve membership service and recruitment.

The England Rugby Supporters Club, the RFU's official fan club, will use Firstwave to build and manage its member database. The solution will handle online, call center and postal membership applications as well as enhance recruitment activities.

The RFU is one of England's largest sporting organizations, with 2,000 clubs, 27 constituent bodies and 200,000 games played yearly. It has 600,000 members including players, supporters and officials.

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