RTMS, Yankelovich Announce Data Partnership

Share this content:
Retail Target Marketing Systems Inc., Waukesha, WI, and Yankelovich Partners, Norwalk, CT, have teamed up to provide a service that will give retail clients a direct marketing edge in improving sales and customer relationships.


RTMS' Archer software can now incorporate Yankelovich's Monitor data - which includes attitudinal, values and lifestyle trends - into client databases.


"It's clear that the database marketers have been able to enjoy a lot of success by doing a sophisticated job of modeling the patterns of customer behaviors," said Yankelovich CEO J. Walker Smith. "The success will come in understanding the motivators of those behaviors."


RTMS said that understanding is the holy grail in building retail sales.


"It gives the retailers the ability to take their individualized marketing to the next level," said David L. Schneider, executive vice president of consulting at RTMS. "Their challenge is to communicate with the right customer with the right offer at the right time. The Yankelovich information is another source of information that can be utilized by the system and utilized to target the customer."


The agreement calls for an equitable split of revenues from the alliance. RTMS and Yankelovich will both approach individual and shared clients that might be interested in the added service.


RTMS retail clients that might be early adopters of the new arrangement could include Quality Stores, a Muskeegan, MI, farm equipment retailer; Ward's, Chicago; Sears Canada, Toronto; and Bridgestone/Firestone, Rolling Meadows, IL. Retailers typically use the RTMS intelligence to target timely, highly specialized direct mail promotions to customers.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here