RTMS, Archer 5.0
According to RTMS, the suite also allows retailers to analyze individual customer's buying behavior, segment customers, manage campaigns and monitor promotion results.
Andy Monfried of Lotame on the blurring lines between martech and adtech
Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine
Sara Spivey, CMO of Bazaarvoice