RTMS, Archer 5.0

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Retail Target Marketing Systems Inc., Waukesha, WI, a database marketing systems and consulting company aimed at the large-retail market, has announced a new open database marketing suite, called Archer 5.0, that lets retailers analyze exact transactions for each customer.


According to RTMS, the suite also allows retailers to analyze individual customer's buying behavior, segment customers, manage campaigns and monitor promotion results.


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