RTMS, Archer 5.0
According to RTMS, the suite also allows retailers to analyze individual customer's buying behavior, segment customers, manage campaigns and monitor promotion results.
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.