RMI releases Old House Interiors file
RMI Direct Marketing has released the Old House Interiors active list to the market. The list's subscribers are upscale home owners who turn to the magazine for inspiration. The file's members are educated and affluent, and 68% are renovating their homes while 84% are planning renovations for the next year. The members' median age is 49, and 78% are female.
The list has a universe of 12,595.