Reynolds and Reynolds teams with First Advantage Credco

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The Reynolds and Reynolds Co. and First Advantage Credco are teaming to deliver pre-qualified consumer prospect leads to automobile dealerships in the United States. With the leads, dealerships can efficiently target in-market customers and focus on showing cars and closing deals, not generating prospect leads.

Dayton, OH-based Reynolds and Reynolds has helped automobile dealers sell cars and take care of customers since 1927. Today, more than 15,000 dealers worldwide rely on Reynolds' full range of retail Web and customer relationship management solutions.

Polway, CA-based First Advantage Credco, a wholly-owned subsidiary of St. Petersburg, FL-based First Advantage Corp., processes millions of consumer transactions annually and is the leading provider of specialty credit reports and services to the automotive industry.

Since 1991, the two companies have had a successful business relationship based on CreditMaster, First Advantage Credco's private-labeled credit services brand.

In the agreement, Reynolds will provide a certified data interface that offers direct access between its flagship CRM Solution, Contact Management, and Credco's Lead Prospector Solutions, a suite of integrated consumer leads for automotive dealers. Reynolds will also provide a certified data interface to those CRM providers in the Reynolds Certified Interface program.

First Advantage Credco's Lead Prospector Solution provides dealers with consumer prospects from a consumer lead base that includes Internet, demographically-targeted, bankruptcy and subprime leads.

Dealers can have these leads delivered directly to their Reynolds' Contact Management application, from a participating CRM vendor in the RCI program or request to have them sent in another manner to the dealership.

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