Reynolds and Reynolds teams with First Advantage Credco

Share this content:

The Reynolds and Reynolds Co. and First Advantage Credco are teaming to deliver pre-qualified consumer prospect leads to automobile dealerships in the United States. With the leads, dealerships can efficiently target in-market customers and focus on showing cars and closing deals, not generating prospect leads.

Dayton, OH-based Reynolds and Reynolds has helped automobile dealers sell cars and take care of customers since 1927. Today, more than 15,000 dealers worldwide rely on Reynolds' full range of retail Web and customer relationship management solutions.

Polway, CA-based First Advantage Credco, a wholly-owned subsidiary of St. Petersburg, FL-based First Advantage Corp., processes millions of consumer transactions annually and is the leading provider of specialty credit reports and services to the automotive industry.

Since 1991, the two companies have had a successful business relationship based on CreditMaster, First Advantage Credco's private-labeled credit services brand.

In the agreement, Reynolds will provide a certified data interface that offers direct access between its flagship CRM Solution, Contact Management, and Credco's Lead Prospector Solutions, a suite of integrated consumer leads for automotive dealers. Reynolds will also provide a certified data interface to those CRM providers in the Reynolds Certified Interface program.

First Advantage Credco's Lead Prospector Solution provides dealers with consumer prospects from a consumer lead base that includes Internet, demographically-targeted, bankruptcy and subprime leads.

Dealers can have these leads delivered directly to their Reynolds' Contact Management application, from a participating CRM vendor in the RCI program or request to have them sent in another manner to the dealership.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above