Reynolds and Reynolds Buys Networkcar

Share this content:
The Reynolds and Reynolds Co., an automotive customer relationship management vendor, said yesterday that it acquired Networkcar Inc., a provider of around-the-clock services for monitoring the performance, location and security of consumer and fleet vehicles.


Reynolds, Dayton, OH, had held a 10 percent ownership in Networkcar since 2000.


Networkcar offers proprietary wireless technology for collecting and delivering real-time automotive diagnostic data and satellite-based global location services to automotive retailers, vehicle owners, fleets, car companies and other users of vehicle data. The technology is on the road in almost dozen states, including California and Ohio.


With the acquisition of Networkcar, Reynolds intends to begin a North American rollout to retailers, incorporating the technology as a fundamental part of Reynolds' integrated CRM solutions.


The Networkcar acquisition comes a week after Reynolds announced creation of a New Markets Group to use opportunities in markets closely related to its traditional retail auto dealer customer base. As part of that strategy, Reynolds acquired Boat Ventures, a privately held provider of Web-based applications and consulting to the marine industry.


Reynolds also announced a strategic partnership with Karmak, a provider of computer systems and business management systems to the heavy-duty truck industry.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here