Revlon Gets the Scoop From WebSideStory

Share this content:
Revlon is using WebSideStory's analytics solution across all of its major brand sites, WebSideStory said yesterday.


Revlon launched its Vital Radiance product this year using WebSideStory's HBX Analytics solution. Vital Radiance is the first major color cosmetics brand sold at mass retailers for women older than 50. The Vital Radiance Web site lets visitors get a personal consultation, enroll for customized samples, create a shopping wish list and learn application tips.


Angelyn McSwain, Web manager at Revlon, and her team are using HBX to gauge how visitors use the features and track what content they prefer in each section of the site.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here