Revenio Automates Custom E-Mail Messages

Share this content:
Revenio Inc. is expected to announce today the beta launch of its new enterprise marketing automation product called Revenio Dialog.


The antithesis of blasting out e-mail offers to a database of consumers, Revenio Dialog will enable companies to send personalized messages with offers targeted according to the consumers' actions.


The software allows marketers to script out a flow chart that triggers a message according to a consumer's activity. Then it automatically sends out the message.


"It treats customers who have purchased recently differentially from customers that never purchased," said Andrew Payne, CEO of Revenio, Burlington, MA. "Or if a consumer hasn't visited a site in 30 days, it sends them an offer. Marketers can create rich and deep rules [according to their needs]."


Revenio Dialog capitalizes on the relationship-building aspect of e-mail, not just the ease with which it can be sent, Payne said.


"Old-world tools are centered on batch-and-blast campaign mentality, but it's hard to have a conversation with a shotgun," he said. "If you and 50,000 of your friends get the same coupon, is that one-to-one marketing? We're getting deeper, building a relationship and learning more about customers. E-mail has changed the rules."


Flooz.com, MyTeam.com and PurchasingCenter.com are piloting the product's beta test.


The software is expected to ship in the third quarter.


It will cost at least $15,000 per month and $100,000 or more for a license.


Revenio is backed by $16 million in first-round funding from Charles River Ventures and Matrix Partners.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above