Retail Brand Alliance Picks HitBox
Retail Brand Alliance, Enfield, CT, operates more than 1,000 apparel shops in 45 states, including the 160-store Brooks Brothers chain. It will use HitBox Commerce to optimize customer conversions, measure and improve campaign performance and identify online revenue-enhancing opportunities across all its online storefronts.
WebSideStory, San Diego, also announced yesterday HitBox E-Tail Optimizer. This turnkey package couples HitBox Commerce and HitBox Enterprise, two real-time e-commerce and marketing analytics services, with HitBox Optimization Services, a consulting practice with expertise in helping more than 300 high-end enterprise-class clients, including more than 50 major retailers.
HitBox E-Tail Optimizer includes online data capture and analysis, best practices consulting and a dedicated customer relationship manager.