Response Media Announces E-Value Guide Plans

Share this content:
Response Media Products Inc. plans to mail more than 1 million of its e-Value Guide 2001 in the spring.


The company distributed the first guide to about 550,000 consumers beginning in October, said Joe Fitzgerald, director of eVguide at Response Media Products Inc., Atlanta. Roughly 1.2 million guides will go out in the second quarter this year.


The digest-size print directories contain listings of e-commerce companies looking to drive traffic to their Web sites. The directories are inserted in the outgoing packages of participating eVguide distribution partners.


Participants in the program share their customer bases and reach 100 percent online buyers, Fitzgerald said.


In addition, participants are listed at the eVguide Web site, www.evguide.com.


Several e-merchants have joined the eVguide program for this year, including BarnesandNoble.com, dSports.com, 1800Contacts.com, Outpost.com and Ourhouse.com.


Previous participants continuing this year include NextCard, Omahasteaks.com, Smarterkids.com and Wine.com.


Interested companies can contact Response Media for listing information and pricing.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above