Resorts Operator Picks Unica's Affinium

Share this content:
Unica Corp. said yesterday that Intrawest Corp., an operator and developer of village-centered resorts across North America, selected Unica's Affinium to deliver customer-driven marketing programs to increase acquisition and renewal rates.

Intrawest will use Affinium's campaign management and predictive modeling and segmentation capabilities to increase ski card and pass renewals, upgrades and new card and pass purchases through multi-tiered, multi-touch-point programs that target customers in the pre-season and in-season buying periods.

Intrawest, Vancouver, also will use Affinium to improve its programs to promote lodging packages and other cross-sell and upsell opportunities.

Intrawest conducts a variety of complex multi-wave marketing campaigns yearly, including trigger-based efforts for its lodging initiatives. Intrawest will welcome and upsell lodging customers through e-mail and direct mail offers for products, such as ski school and ski rentals, as well as provide relevant links, such as snow conditions and weather forecasts, just prior to arrival.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above