Report: Smaller Firms Will Propel Growth of Enterprise Software

Share this content:
Small and midsize companies will be a critical driving force in the growth of the enterprise software market in North America, according to a report released yesterday by Jupiter Media Metrix.


The Jupiter MarketAccess Report, "Enterprise Software Adoption in the SMB Market," found that the North American market for enterprise software applications, such as customer relationship management software, and related services sold to small and midsize businesses will grow from $971 million in 2001 to $3.4 billion by 2006.


Small and midsize businesses will invest the most dollars in tools for e-commerce/Web presence and CRM. Spending on CRM software by these companies will reach $651 million and make up 19 percent of the market by 2006, up from 10 percent in 2001. As the relationships between small and midsize businesses and their customers become more complex and as the number of customer touch points increase, Jupiter analysts expect that SMBs will increasingly look to software and services to help manage these relationships.


"Despite continued economic difficulties and dot-com fallout, Jupiter data indicate that SMBs still see the Internet, and their presence in it, as an essential element of their overall strategy. There is a sizable market opportunity, to the tune of 3.4 billion dollars by 2006, for vendors selling enterprise-grade applications to SMBs," said Marc Harrison, Jupiter senior analyst and research director.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here