Report: Disabled Consumers Prefer Visa

Share this content:
Visa was ranked as the most preferred credit card by disabled consumers over MasterCard in a report released yesterday from iCan, a Detroit solutions and services company for people with disabilities.


The "Fall 2002 Heidi Van Arnem Disability Consumer Research Report" identifies current consumer preferences and patterns in the disability community. Heidi Van Arnem, a Michigan entrepreneur who died in 2001, was active in the business and disability community for almost two decades and founded the company.


Data was gathered from 1,519 individuals with varying disabilities. The survey consisted of 75 questions in addition to respondents' personal information. The report found that Visa was the most preferred credit card over MasterCard by a 2-to-1 margin, followed by Discover and American Express.


Other market data identified in the report:


· Ford ranked as the preferred automotive nameplate, and domestic nameplates accounted for more than 80 percent of vehicles owned by people with disabilities.


· 94.2 percent of respondents reported owning a cellular phone while fewer than one-quarter use PDAs.


· AT&T ranked as the leading provider of long-distance service from the home while Verizon was rated the cellular phone service provider of choice.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here