Renaissance Hotel Signs Up Group 1 DataDesigns System

Share this content:
Database marketing software provider Group 1, Lanham, MD, announced that Renaissance Chicago Hotel has installed Group 1's DataDesigns database marketing system.


With DataDesigns, the hotel will be able to capture and consolidate data from its property management system into a single marketing database. As a result, it will be able to develop and launch integrated marketing programs, including direct mail, product planning and promotion, along with advertising and media analysis.


According to the company, DataDesigns can handle an unlimited number of records without restricting record or file size. The system's access routines let users control when and how often their database is updated. Import routines can detect and correct data-input errors, consolidate duplicate files and append demographic information.


DataDesigns can be integrated with existing operating systems.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above