Remedy Acquires Axtive Assets
The Axtive products will provide Remedy, its partners and customers the technology needed to interact with each individual Web-site visitor, whether they are first-time visitors or pre-existing customers.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
As data collection grows easier, predictive models become more viable. However, there's still work to be done.
Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.
The Digital Analytics Association announced several new officers and appointees to its Board of Directors.