Remedy Acquires Axtive Assets
The Axtive products will provide Remedy, its partners and customers the technology needed to interact with each individual Web-site visitor, whether they are first-time visitors or pre-existing customers.
Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine
Sara Spivey, CMO of Bazaarvoice
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.