REI Uses Hosted Web Analytics From Coremetrics

Share this content:
Coremetrics, a provider of hosted Web analytics, marketing and merchandising solutions, said yesterday that Recreational Equipment Inc. implemented Coremetrics' solution to track and analyze online customer and visitor behavior on the rei.com and rei-outlet.com sites.


REI, Kent, WA, is a retail cooperative that outfits its 2.5 million members for outdoor activities. REI operates retail stores nationwide and REI Adventures, a travel company. REI offers products for camping, climbing, cycling, hiking, outdoor fitness, paddling, snow sports and travel, including its own line of gear and apparel.


Coremetrics, San Mateo, CA, will provide REI with an understanding of site visitor behavior, allowing for enhanced Web site navigation, effective merchandising of products online and increased customer satisfaction.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here