Redi-Mail Direct Marketing Gains AOA Database License

Redi-Mail Direct Marketing added the American Osteopathic Association database to its data assets, the company said yesterday.

Redi-Mail Direct Marketing, Fairfield, NJ, is an operating unit of Redi-Direct Marketing Inc. and a provider of sales and marketing support services including database, lettershop and fulfillment capabilities.

The AOA is a member association representing 54,000 osteopathic physicians. In addition to providing list and data processing services, Redi-Mail offers pharmaceutical sampling, rebate and coupon programs, check studies and physician dialogue programs.

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