*Recognition, Braun Form Strategic Partnership

Share this content:
CRM systems integrator Braun Consulting Inc., Chicago, and Recognition Systems Group, a marketing automation software vendor, announced a strategic partnership yesterday to enable clients to integrate automated campaign management solutions into their infrastructures.


The partnership allows Recognition Systems to work with Braun to provide systems integration and consulting services to Recognition Systems' clients, enabling them to integrate Protagona -- Recognition Systems' flagship product -- into their technical infrastructure; and help them to execute their sales and marketing strategies.


Protagona offers a marketing process called Experience Management, which allows companies to deliver personalized marketing messages across all channels -- including the Web, call centers, direct sales and traditional direct marketing communications. Essentially, it helps clients create personalized communications and targeted marketing campaigns based on customer data. Recognition Systems, which is headquartered in Birmingham, England -- but with U.S. headquarters in Chicago -- will work with Braun to help shape Protagona for strategic growth in the future and develop its next generation of products.


"We are working together in the advancement of the functionality of Recognition Systems' current offerings by partnering in development of the first single, integrated solution that will provide companies a unified view of the customer -- and the necessary technologies to analyze customer behavior," said Larry Goldman, vice president of customer solutions at Braun.


Michael Emerson, senior vice president of global marketing at Recognition Systems, said the emphasis on deploying effective CRM solutions "demands that application providers work more closely with systems integrators to deliver world-class solutions."


Braun and Recognition Systems also have strategic partnerships with Hyperion, an analytic application software provider.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above