Reader's Digest Will Market Personal Finance Tool

Share this content:
The Reader's Digest Association Inc. said yesterday that it will market a personal finance program from AMS Direct, a multichannel marketer of self-improvement products and services.


Pleasantville, NY-based Reader's Digest will endorse the program and provide database targeting and segmentation as well as creative direction for marketing the product to its database.


This is the latest Reader's Digest initiative in the financial arena. Other recent moves include agreements with The Vanguard Group, GE Capital Assurance, Liberty Mutual, Pethealth Inc., Physicians Mutual Insurance Co. and Bank One.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above