*Reader's Digest Uses Direct Mail to Push Twinlab Vitamins

Share this content:
Reader's Digest Association Inc., Pleasantville, NY, will use direct mail to market nutritional supplements produced by Twinlab Corp.


The campaign will launch in the spring of 2001. Reader's Digest will use its subscriber database in the effort.


Reader's Digest will use advertising in its magazine as well as promotions utilizing its health Web site, RDHealth.com, to support the marketing effort. The two companies hope to develop a continual relationship with consumers and send them regular shipments of Twinlab products.


Twinlab Corp., Hauppauge, NY, manufactures approximately 1,000 nutritional supplements, including vitamins, minerals and herbal products. The supplements will be produced and fulfilled at Twinlab's facilities in New York and Utah.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above