Reader's Digest, Bank One Team on Branded Credit Cards

Share this content:
Reader's Digest Association Inc., Pleasantville, NY, announced a strategic partnership with Bank One Corp. yesterday to offer branded credit cards to 7.6 million subscribers of some of its special-interest magazines.


Through the program, subscribers to The Family Handyman, Taste of Home and Birds & Blooms will be offered a Platinum MasterCard depicting the title to which they subscribe.


Reiman Media Group Inc., a subsidiary of Reader's Digest, publishes Taste of Home and Birds & Blooms.


To promote the offer, each publication included an invitation to apply for the cards in recent issues.


Aside from standard credit card benefits such as a low introductory interest rate, no annual fee and 24-hour toll-free service, the cardholders are entitled to advantages specific to the magazines.


The Taste of Home and Birds & Blooms Platinum MasterCards offer free shipping and discounts on selected products, discounts on select items from the company's Country Store catalog and Web site, and discounted vacation packages and travel news from the company-owned World Wide Country Tours.


The Family Handyman Platinum MasterCard offers free balance transfers, cash-back rewards including gift certificates to The Home Depot, hints and tips in each statement and free e-newsletters.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above