Radio Station Mails 400,000 CD-ROMS

Share this content:
CBS radio station KLLC, San Francisco, has mailed over 400,000 CD-ROMs to prospective listeners in its area.


The mail piece offers recipients the chance to win $10,000 if they use the CD-ROM, which includes a three-minute video commercial for KLLC that combines video and computer graphics.


After placing the CD-ROM into their computers, recipients are asked to enter in demographic information such as age, gender, zip code and e-mail address. Users are then informed if they've won the prize. Non-winners are immediately offered another chance to win the money if they continue on with the CD-ROM.


IQ media group, formerly known as IQ television group, developed the CD-ROM called "Netpak" for KLLC.


KLLC, 97.3 FM, uses a modern rock format and also calls itself "Alice @ 97.3."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above